SPECSAVERS:

the HOUSEHOLD NAME

Service: Social media management

Client:

Specsavers

2021 - 2023

As a senior Account Executive, I was responsible for creating engaging content and campaigns aligned with the client’s unique TOV.

I managed influencer outreach and talent on larger campaigns, from initial liaison to negotiation and contract writing.

I was also responsible for writing briefs for other departments such as graphic designers

OVERVIEW

I was a part of many campaigns, from ongoing style club influencer collaborations to working alongside the nhs to create content. From organising every detail of a shoot through to briefing designers on edits before sharing with the client, I was instrumental in keeping a consistent flow of high-quality content.

Results

  • Influencer Partnerships

  • Employee generated content

  • Trend Focused

  • SKIT CONTENT

  • CELEBRITY CAMPAIGNS

  • NHS COLLABORATION

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